Michael Fertik describes how Your Future Employer Is Watching You Online. You Should Be, Too. on his blog on the HBR website. It pretty amazing that your digital identity cab have so much influence over your job and your future job searches. I can see that people will carefully create, market, and manage their virtual identities in the future. I wonder how people will freely exchange ideas, be themselves, and be inappropriate, outspoken, or passionate at times in the future without killing their livelihood. Will an AI understand the finer points of working at a startup that failed and hold it against you, for example.