Professor Leah Buechley from MIT give this interesting talk about making electronics and technology exciting for everyone in this video. She opts for soft substrates like fabrics and papers, and conductive inks and threads to build circuits. These materials make it easier for more people to build things than using traditional materials. The LilyPad Arduino is specifically designed to be sewn into garments using conductive thread for example. Her website High-low Tech provides other cool examples of this technology approach.