Stanford professor Jennifer Asker host The Power of Storytelling: Making Brands Come to Life webinar that is available on YouTube. The webinar describes the power of storytelling in business and life. A story:

• Has a beginning, middle, and end
• Has a goal, protagonist, hook, and action the listener should take
• Can be short (4 words)
• Is about the entrepreneur, product, business, and customer
• Creates an emotional relationship so that your customer becomes an advocate
• Transforms the listener because the protagonist is transformed
• About your company empowers teams to make rapid decision
• About your customer transforms your customer into your evangelist
• About what, how, and most importantly why in a consistent way is very powerful
• That lets the listener come to the conclusion creates an emotional connection

To develop your story, write a six word story for each stage of your life and look for themes.