Photographer
Richard Kelly did a webinar with Photoshelter on
How to Balance Protecting and Selling Your Photos in the Digital Age. Some of the high points of the informative webinar include:
- Formally define goals and objectives of your photography business.
- This helps define what projects you do and what clients you work with.
- Form an advisory board
- Join a professional society
- Develop a relationship so that customers become repeat clients
- Define your expectations for the use of your photographs somewhere on your website
- Not all infringements require going to court
- Many times it's easier to get paid rather than make a point in court
- Watermarks can be used as marketing tool to drive customers back to your website especially with social media sites.
Some useful links discussed during the webinar