Photographer Richard Kelly did a webinar with Photoshelter on How to Balance Protecting and Selling Your Photos in the Digital Age. Some of the high points of the informative webinar include:
- Formally define goals and objectives of your photography business.
- This helps define what projects you do and what clients you work with.
- Form an advisory board
- Join a professional society
- Develop a relationship so that customers become repeat clients
- Define your expectations for the use of your photographs somewhere on your website
- Not all infringements require going to court
- Many times it's easier to get paid rather than make a point in court
- Watermarks can be used as marketing tool to drive customers back to your website especially with social media sites.
- American Society of Media Photographers (ASMP)
- ASMP Licensing Guide
- ASMP Social Media Tutorial
- ASMP Trademark FAQ
- ASMP Business and Legal FAQ
- Copyright Registration & Infringement Information with photo attorney Carolyn E. Wright
- The Guardian Columnist Jason Farago writes on photography issues
- Photoshelter guides
- Useplus provides a common image licensing framework
- Stipple provides tools to add interactive information to photographs used in social media
- Tin-eye image search tool
- Google reverse image search tool
- The ASMP Guide to New Markets in Photography by Susan Carr
- The Professional Photographer's Legal Handbook by Nancy E. Wolff